Hipstamatic

Hipstamatic press

Press

Download the press kit ↘

Releases

Oct 12, 2026 Hipstamatic Reboots Camera Club with Four New Analog AppsEvery Hipstamatic app is now in one membership, and Winter 26/27 brings four new cameras built for the photographs that only happen once.

Announcements

All news ↘
Oct 3, 2026 TinType 3 for Camera Club Members Jul 24, 2026 New Update + Preset Jun 11, 2026 The Américas Challenge Series May 1, 2026 May First Friday ⏵ Jimbocho Apr 29, 2026 ¡Cinco de Mayo Fiesta! Apr 10, 2026 Darkroom Update

In the press

Since 2009

The best of what’s been written about Hipstamatic, oldest first.

Dec 24, 2009 Hipstamatic gentrifies iPhone camera15 days after Hipstamatic went on sale. Wired Jul 25, 2010 Digital tools for making brilliant mistakesRob Walker’s Consumed column, with Hipstamatic as its first example. The New York Times Magazine Nov 21, 2010 Finding the right tool to tell a war storyDamon Winter’s photographs from Afghanistan ran on the front page. He made them with Hipstamatic. The New York Times Dec 9, 2010 Apple’s apps of the year: Hipstamatic, Plants vs. Zombies, Flipboard, and OsmosApple names Hipstamatic its iPhone App of the Year. TechCrunch Jan 22, 2011 Hipstamatic: the app that adds instant nostalgia to your iPhone snapsMembers’ photographs on a gallery wall in London. The Guardian Feb 11, 2011 Through my eye, not Hipstamatic’sWinter on his award-winning photographs: the look is chosen before the shot, not added after. The New York Times Feb 14, 2011 Why a war photographer shot an award-winning photo with a $2 iPhone appThe award, and why it mattered that the look was made in the camera. Gizmodo Mar 21, 2012 Exclusive: Hipstamatic, Instagram to unveil photo-sharing partnershipInstagram opened its platform to another app for the first time. It was Hipstamatic. Fast Company Mar 23, 2012 With Hipstamatic app, photojournalists smartphone it in to new exhibitiSee: 95 Hipstamatic photographs by the photographers of VII, at the Griffin Museum. The Boston Globe May 2, 2012 Ben Lowy: virtually unfilteredPhotojournalism’s Hipstamatic champion, and the lens with his name on it. The New York Times May 31, 2012 Snap: Hipstamatic’s new iPad magazine is a field guide for sharpshootersSnap, our magazine, debuts on iPad. Fast Company Nov 8, 2012 iPhone photo of Hurricane Sandy makes the cover of TimeBen Lowy’s Hurricane Sandy photograph, shot on an iPhone with Hipstamatic, on the cover of TIME. ABC News Dec 4, 2018 Hipstamatic’s new TinType iPhone app taps Portrait mode for authenticityTinType uses Portrait mode’s depth data. Ryan explains how. PetaPixel Oct 8, 2019 Hipstamatic is back with a free camera app for analog photography loversFor its 10th birthday, a new Hipstamatic, built from scratch. PetaPixel Mar 22, 2023 Retro camera app Hipstamatic makes its return as an anti-Instagram social networkNo ads and a chronological feed. Lucas explains why. TechCrunch Sep 19, 2024 Hipstamatic’s new app collects everyone’s party photos for youParty!: everybody’s camera, for one night. The Verge

Press kit

Everything (.zip) ↘
Logos and media
Logotype, black SVG Logotype, white SVG Logotype, yellow block SVG H mark SVG Camera Club starburst SVG Hipstamatic app icon PNG · 1024 Lucas Buick and Ryan Dorshorst JPG · Co-founders The camera, shooting MP4 · 10s
App icons
Hipstamatic Hipstamatic Classic TinType IncrediBooth SwankoLab Cinamatic Party! Party!
(Liquid Glass)
Signature cameras
TinType Instant Disposable Sprocket Classic Toy Model 100
Fact sheet
Founded9 December 2009, when Hipstamatic went on sale: before the iPad and the iPhone’s front camera
FoundersLucas Buick and Ryan Dorshorst, co-founders
RecognitionApple’s iPhone App of the Year, 2010
OwnershipIndependent. No venture capital.
AppsHipstamatic, Hipstamatic Classic, TinType, IncrediBooth, SwankoLab, Cinamatic, Party!
Camera ClubThe membership for every Hipstamatic app: Hipstamatic, Hipstamatic Classic, TinType, Party! and each Winter 26/27 camera first, with 200+ lenses and films. First month free on the annual plan.
Winter 26/27Camera Club's first collection: TinType, IncrediBooth, SwankoLab and Cinamatic, debuting through the winter. Short form HCC W2627.
BusinessPaid for by photographers. No ads and no third-party trackers in the cameras.
Boilerplate

Hipstamatic ignited the square photo filter revolution in 2009, and continues to produce fine analog-inspired camera apps nearly 20 years later. Helmed by a pair of midwestern blokes who traded in their pitchforks for Wacom tablets and PowerBooks in the early aughts, it remains a small independent design-first business. The Hipstamatic photographer community fuels our continued mission to inspire people to take more photos, worry less about tweaking sliders, and live in the moment.

Writing about us

Hipstamatic, with a capital H. Camera Club, two words. The collection is Winter 26/27, with the slash; in tight spaces, HCC W2627. Please don’t recolor or redraw the logos.

Contact

Lucas Buick, co-founder · press@hipstamatic.com