An Almost Secret Morocco

Taking a traditional camera to snap photographs while traveling can often cause hostility between the photographer and people of a native country: no one wants to feel like their privacy is being invaded. However, the iPhone, and especially Hipstamatic, offer a smart, less invasive, and beautiful solution.

Hipstamatic lenses and films provide surprising results in all contexts and enhance the lively colors of the Kasbahs, the rugs, the gardens, the landscapes and the food displayed in the markets or on the multi-coloured stalls of the street vendors. The architectural structures and the antique objects that fill the country can be emphasised, bringing out their nostalgically romantic nature. An authentic world that is able to transmit wonderful stories and evoke a far-away culture, already at the first click. The wrinkles on the faces of the men and women show the time passed in this difficult land, between intense heat and poverty, fortresses and deserts, antique crafts and tourists that fade away into the evenings in Djema el Fna, when with its dry fruit and snake charmers, Marrakech shows the thousand spirits of Morocco at a single glance. Now discover that Hipstamatic was able to capture all of those spirits in a single image... with a simple, non-invasive click.