World Sight Day is Tomorrow

October 10th is World Sight Day and we’re joining our friends at Toms in sparking a conversation about global blindness and the rehabilitation of the visually impaired by wearing our sunglasses INSIDE! That’s right — all day tomorrow we’re rockin’ sunnies indoors.

Join us in raising awareness about this important cause: Snap a Hipstamatic photo wearing your shades inside, then tweet your pics to us and Toms with the tag #BESHADY. Learn more about this awesome project HERE.