New Gear for Oggl & Hipstamatic Classic

It’s the first Friday of the month, so you know what that means: New gear! Meet the Madalena lens and the Robusta film — our new dynamic duo inspired by our love for Brazil.

The Madalena is a nod to the warmth of São Paulo’s people and the bustling neighborhood of Vila Madalena. Rich in arts, culture, food, and more, this neighborhood is definitely deserving of its own lens.

The Robusta film is marked with “roasted edges,” so take a sip of this freshly brewed film and add some flavor to your photo.

For Oggl members, the Madalena lens and Robusta film can be downloaded now by simply selecting “Get More Gear” in the Favorites section. Hipstamatic Classic photographers can also download the gear as the São Paulo HipstaPak in the HipstaMart for $0.99.