Hipstamatic Debuts Oggl 2.0: A New Launch Point Into a World of Visual Discovery

Today is a big day, Hipsta Fam. We’re excited to debut Oggl 2.0, a major new release helping you discover amazing images, create your own, and collect photos that inspire you, and it’s available for download right now. With a re-imagined user experience and new design, Oggl 2.0 helps you cut through the visual clutter to more easily unearth inspiring images. We’ve worked extremely hard on this release and can’t wait to get it into your hot little hands!

There are lots of new goodies in The New Oggl — here’s what to expect:

A New Homepage Feeds Experience: The new homepage is a customizable grid, helping people organize all of the content they follow. Oggl users can also pull in their Instagram feed, “like” Instagram photos, and even “Collect” them directly on Oggl. Speaking of “Collecting…”

Collections: Brand new to Oggl, Collections are all about collecting and following inspiring sets of images. From live music to abstract design to breathtaking black and whites, with Collections people can group together the “best of the best” images from the Oggl community, and subscribe to other Collections for the ultimate inspiration.

Discovery: The new Discovery tab helps surface the most inspiring photos, people and Collections from the entire Oggl community.

Search: Improved search more easily surfaces people, images and Collections.

Profiles: the new Profile tab organizes photos by Captured and Collected photos, and includes tap-to-zoom image viewing capability, expanded bios and live links.

Capture: the updated capture experience has been streamlined, making it easier than ever to snap photos and access Favorite combos.

As always, we can’t wait to hear what you think, so please don’t hesitate to reach out. We’re always listening on Facebook and Twitter. Now go grab Oggl 2.0, and we’ll see ya there!