A Fusion of Sport & Art

Chris Hornbecker, an acclaimed photographer known for his striking imagery and dynamic style, has successfully merged his talents with both Nike and Hipstamatic to create a unique photographic experience. This collaboration brings together Hornbecker's expertise in sports photography with Hipstamatic's innovative mobile photo technology, resulting in the "Always On FreePak" featuring the "Hornbecker Lens."

Launched in 2011 as part of Nike's Always On campaign, the Hornbecker Lens was designed to capture the gritty yet sharp essence of athletes' lives. This lens, along with the AO/BW and AO/DLX films, provides users with high-contrast black-and-white photos that maintain rich saturation and subtle grain, perfect for dynamic sports photography

Hornbecker's collaboration with Nike and Hipstamatic was driven by a shared vision of making high-quality, stylistic photography accessible to a broader audience. The resulting HipstaPak includes tools that allow everyday users to emulate Hornbecker's professional style, capturing moments with a distinct, gritty sharpness that brings out the intensity and emotion of athletic endeavors​.

This partnership not only highlights the versatility of Hornbecker's photography but also demonstrates the potential of mobile photography in professional settings. By leveraging the capabilities of Hipstamatic, Hornbecker has helped bridge the gap between traditional and digital photography, offering a unique toolset for both amateur and professional photographers alike​.