Mastering Food

David Loftus, an acclaimed British food and travel photographer, has revolutionized how we see culinary delights through his work with celebrated chefs and food publications.

One of Hipstamatic’s earliest partnerships was with David. To this day it remains one of our most popular lenses and is the best way to shoot photos of your finest dining moments.

Loftus's impressive portfolio includes work with renowned chefs like Jamie Oliver, Rachel Khoo, and Gennaro Contaldo. His photographs have brought their recipes to life in over 100 books, contributing to more than 30 million book sales worldwide. His natural, rustic style and ability to capture the essence of food make his work instantly recognizable​.

The Foodie SnapPak collaboration features the "Loftus Lens," and “DC Film.” Together they as a shallow focus on your subject and additional saturation and contrast.

Loftus's work goes beyond just food photography. His travel editorials for Conde Nast Traveller and other publications showcase his talent for capturing the beauty and essence of diverse locations around the globe. His ability to convey the story and atmosphere of his subjects has made him one of the most influential photographers in his field​.