Urban Pop

Renowned photographer Ben Watts, known for his vibrant, high-contrast images, has collaborated with Hipstamatic to bring his unique style to the "Big Up" Bondi HipstaPak. Watts, whose work has graced the pages of Vanity Fair, Elle, and Vogue, is celebrated for his bold use of color and dynamic compositions that capture the essence of urban pop culture.

The "Big Up" Bondi HipstaPak features custom lens and film options that replicate Watts' signature saturated, neon-infused look, complete with fluorescent tape borders. This collaboration allows users to infuse their photos with Watts' energetic style, democratizing professional-level photography.

Watts highlights that the informal nature of iPhone photography makes subjects more relaxed and authentic, aligning perfectly with the spontaneous, approachable ethos of Hipstamatic. The app's ability to deliver instant, visually striking results mirrors Watts' own artistic philosophy of making high-quality photography accessible to all.