Soul of Fashion

Renowned fashion photographer Diego Uchitel has brought his distinctive artistic vision to the digital realm through a collaboration with Hipstamatic. Known for his elegantly arresting style and masterful use of light and composition, Uchitel has photographed some of the world's most beautiful and intriguing subjects, including David Bowie, Drew Barrymore, and Julianne Moore for prestigious magazines such as Vanity Fair, Harper’s Bazaar, and Vogue​​.

The collaboration resulted in the Buenos Aires HipstaPak, which includes the "Diego Lens" and two films, Uchitel 20 and Blanko C16. This HipstaPak allows users to replicate Uchitel's signature style, blending fashion and art seamlessly. The films and lens are designed to capture the timeless, dreamlike quality that defines Uchitel's work, especially evident in his extensive collection of Polaroids, which have been celebrated in his book "Diego Uchitel: Polaroids"​​.

Uchitel's move from Buenos Aires to the United States after high school was driven by his passion for photography. Over his career, he has continued to push the boundaries of fashion photography, creating images that are both romantic and timeless. His collaboration with Hipstamatic democratizes this artistry, making it accessible to a broader audience and encouraging photographers of all levels to "always shoot, always take pictures"​​.